10 Best Small Business Marketing Software Tools: 2022

A small business owner has to step in the multiple shoes and tryouts to get a singleton success in the venture. The key ingredient to the best marketing automation tool is just the right software to reach out to the targeted customers. There are Amazon arbitrage tools that can help. The entrepreneur works relentlessly in the 24 hours itself only to see the whole departments in a chaotic state without proper goals and cutting edge marketing to the segmented audience. The best tools for Amazon sellers can be extremely helpful for small businesses.

Why you need good marketing tools for small businesses?

Free Marketing Tools for Small Business

  1. Wix ( Website Marketing)
  2. Zoho Social ( Social Media Marketing)
  3. WordPress ( Content Marketing)
  4. Shopify Logo Maker ( Visual Marketing)

Paid Marketing Tools For Small Business Enterprises

Hubspot – Marketing Hub

The ultimate smart software with the best rankings to fit in the small business niche. The Hubspot ( Inbound Marketing Tool- https://www.hubspot.com/products/marketing) helps in integrating the best service catering to the prime needs of the customers without any kind of compromise!

There is no need to brainstorm about marketing campaigns anymore because Hubspot Marketing Hub has got it all covered for you. Let us take a look at the explicit features of this software tool.

Tools – Hubspot ( Marketing Hub)

Features

  1. Seo And Automation ( Measure Real SEO ROI)
  2. Segmented Traffic and Calls to Action ( Measure Performance through click-through rates)
  3. Lead Generation ( Pinpointed contents by interactive insights)
  4. Blogging and Advertisements ( Track the ROI on social media )
  5. Landing Pages ( Optimized pages and transitional content based on viewer profile)

Pricing – Starter Plan ( $ 40 per month billed at $480 per year) – Suitable for small business.

What customers love about it?

  • Karen McCandless ( SMB marketing and Software expert) says: “ Hubspot’s Marketing Hub is a beast tool.”

Mailchimp-Marketing Platform

Mailchimp has the all integrated marketing platform to build the brand and the reputation of your business. Mailchimp helps you get hold of the potential and existing customers and just create to attract the right people to your business. It also creates reports and smart recommendations for the best service.

Tools – Mailchimp ( All-in-one Marketing Platform)

Features

  1. Segmentation of the market
  2. Prediction of demographics
  3. Email Marketing
  4. Reports, Analytics and A/B testing
  5. Integrated Apps facility and Signup forms

Pricing – Essential Plan ( Rs. 770 per month) – Suited for small business enterprises

What customers love about it?

  • Simply Gum says – “ With Mailchimp, we can see what messaging worked for Email, ads and easily apply those learnings because everything is in one place.”

Thryv

Thryv is a software that is simple to operate and believes in keeping the customers at the frontline of the business. It has already helped in the expansion of 350k+ small business owners. It helps in prioritizing the campaigns that grasp the viewer’s attention and undertaking investment-worthy decisions with better networking.

Tools – Thryv ( Marketing Automation Tool)

Features

  1. Detailed Analytics and Insights
  2. Massive Library Access
  3. Click based Marketing
  4. Automatic messaging facility

Pricing – Not mentioned specifically, contact the website at https://www.thryv.com/why-thryv/

What customers love about it?

  • Will Todd ( Barbershop) says: “ When clients leave, they get an automatic thank you reminder, and they have the option to schedule their next appointment.”

Keap

Keap is a reputed marketing platform meant to grow your business in the right direction. Keep track of your clients by regulated reminders through the messages and emails in the right proportion at the perfect time. It helps the small business to stay updated with every client’s texts, calls, and emails and therefore, avoiding any opportunity.

Tools – Keap ( Marketing Automation), InfusionSoft,

Features

  1. Curated Text messages for specific clients
  2. Helps the business to find the important emails first.
  3. Campaign Management
  4. Tracking opportunities and sales targets
  5. A broad array of integrations.

Pricing – Keap Grow for small business ( $75 per month)

What customers love about it?

  • Brian Del ( Credilife) says: “ A robust yet easy to implement a solution for any size organization.”
  • Bailey Witt ( MediaFuel) says: “ A solid CRM and marketing tool.”

Autopilot

The Autopilot software tool helps in capturing and creating the customer leads to avoid repetitive tasks and save on time and escalate the productivity factor. It helps you to create a strong base for new customers and to make a customer loyal to the brand by efficacious business relationships. It helps in the integration of the functions with hundreds of popular apps and be engaging the brand on every platform.

Tools – Marketing automation, Email Marketing, Lead Management, Mult-channel Marketing

Features

  • Multiple-Channel Marketing – SMS Marketing, In-App Messaging, Facebook Retargeting, Google Ads Retargeting, and Postcard Marketing.
  • Customer Journey map and Website Tracking
  • Data-driven marketing and marketing analytics dashboard
  • Marketing CRM and Collaboration

Pricing – Silver ( $49 per month – 2000 contacts inclusive) – suitable for small business. Link – https://www.autopilothq.com/pricing

What customers love about it?

  • Kate J. ( Growth Manager) says: “ A great tool, with great visual cues powerful automation and integrations .”
  • Garrett G . ( Marketing Manager) says: “ A Great Alternative to Full-Fledged Automation Software .”

Cloudsocial

Cloudsocial is a marketing tool for small businesses on social platforms. It integrates all the social media in one place that will help your enterprise to manage multiple social accounts and engage with the prospects and audience to deliver standard service. It helps in analyzing metrics to render meaningful and content-rich insights for implementing the right social media strategy.

Tools – Publish ( Calendar, Ad manager, Plugins); Omnibox ( Multiple social channels, workflows, Tagging, and Replies ); Analytics( Customisable reports, Dashboards).

Features

  • Convenient scheduling possibilities
  • Efficient engagement with Omnibox
  • Analytics and reports
  • All the multiple social media platforms in one place

Pricing

What customers love about it?

  • Jeniffer S ( Social media marketing intern ) says: “ Great organizational/storage tool.”

Drip

Drip is a marketing tool for small business enterprises. It is the software that acts as the an e-commerce vehicle to modulate the traffic of the website to the right audience. It is to be undertaken to build personalized experiences, driving more surplus and take the marketing strategy to update Link https://www.drip.com/

Tools – Engagement Tools ( Behavior-based automation tool, third-party integrations, Facebook and Instagram, Email )

Features

  1. Personalization
  2. Customer Data
  3. Engagement and powerful segmentation
  4. Optimization, Flexible API , Unlimited users , Email support

Pricing – The starting rate of the Drip E-commerce platform pricing is $19 each month for 100 to 500 people in the account. (Suitable for small business ventures)

What customers love about it?

  • Steve P ( Founder of marketing agency) – says “ Best email marketing automation software I have used a lot.”

Sedinblue

Sedinblue is a software that helps in making your business stand class-apart. It have an extra-edge over the sales and marketing toolbox . It basically grows, sells and engages the audience in a productive manner. It dedicates the maximum efforts by communicating better with the potential and existing customers to build a stronger customer equity.

Tools – Communication tool ( Email Marketing , SMS Marketing , Chats Faciity) , Personalization Tool ( CRM,Marketing Automation) .

Features

  1. Communication tool – Urgent messages and real time offers promotions to the end consumers.
  2. Chat Facility – The customers are provided best service by the stronger FAQ’s and optimized chatbox.
  3. Automation- Segmentation and marketing texts are keeping the audience posted of the brand and it cannot just keep their minds of the customer’s blackbox once they make a positioning statement.

Pricing – Available Free of Cost to Lite ( INR 1510/ mo) – 1lac emails /mo

What customers love about it ?

  • Mathew V ( Marketing Manager) says : “ Great value for small businesses.”
  • Kevin W. ( Director of Online Edu.) sayys : “ Amazing Value, versatile .”

OptionMonster

E-commerce is running the world as the world takes a transitional lead towards the digitization. As a small business owner, you must know how crucial is “website traffic” to the well being of your business progress. Optionmonster is a smart tool that helps you in instantly grow the email list , generate productive leads and boost the sals with the classapart conversion optimization toolkit.

Tools – Industry Segregated – E-commerce , Publishers and Agencies Tools.

Features

  1. Monsterlinks – 2step options – Facilitates in boosting conversion by 790%
  2. Geo-location Targeting – It helps in pinpointing the visitor’s locations and personalizing campaigns.
  3. Exit-Intent Technology – Detect the visitor’s mouse sensor and give them a message while they are leaving the website.
  4. Campaigns Types and Triggers , Layouts , Seamless Add-ons, Reporting insights .

Pricing – Basic Plan ( $9 /mo) and Plus Plan ( $19/mo)

What customers love about it ?

  • Lilach Bullock ( Entrepreneur) says : “ Option Monster has a snowball effect on my business .”
  • Maruti Konduri (marketing Head ) says : “ OptionMonster is one of the best tools for digital marketing available.”

Ubercircle

The brand-building wing of ubercircle is emerging to be the best tool in the market compatible for small business especially. It is the top graded social media management tool with unique specification and cutting edge technology. It helps in keeping in schedule the social media marketing campaigns – scheduling posts , planning content and managing the scheduled contents.

Tools – Content Curation, Integrations, Insights ,

Features

1.Analyzing and creating productive reports, Planning and scheduling campaigns .

2. Instagram stories planner and tagging .

3. Influencer Marketing and security .

4. Content Planning and year wise support .

Pricing – Starter plan – $11.99/mo and standard plan – $19.99/mo

What customers love about it ?

  • Welvin A. ( director- HRM) says : “ Powerful social media management tool.”
  • Santosh G. ( Digital trainer) says : “ User-friendly , one stop solution.”

Round up

In the ever changing business environment , the small business should try experimenting with the marketing game to make the business prominent in the minds of the end consumers initially. Small businesses could use pricing profit tools, keyword research tools and product research tools. A successful branding is the cornerstone pathway to a success.