Small business requires the SEO tools for optimizing the website content and traffic. It is to be noted that SEO is the backbone of the digital world and as the companies grow bigger, they start to widen their reach and scope by making a prominent presence in the online world. SEO ( Search Engine Optimization) is the digital jargon for content writers, digital marketers, businessmen, agencies, YouTubers and even bloggers. The small business SEO tools are ample in the market, however, choosing the perfect small business SEO software can be tricky. Let’s delve deeper into the subject.
Choosing the Best SEO Tool for Your Small Business
In order to be good with SEO for small business and efficient small business, SEO audits as well, you need to get the grip of the right SEO tools from the market.
It is simply not possible to conduct research keywords, track rankings, analyzing competitors, confront the technical problems, and effective content marketing for startups without the exact tools.
Free SEO Tools for Small Business
1. Google Search Console
Google Search Console is a small tool that helps in measuring your site’s search traffic and performance. It helps in fixing issues, and make your site shine in Google’s search results. It helps in optimizing your content with search analytics and has exclusive training to generate organic traffic and monetize your website.
Features:
- Get alerted on issues and fix your site.
- Understand how Google Search sees your pages.
- Search Console Training
- Optimize and enhance your site
- Make your site shine in Google Search results.
Pricing:
Free of cost facility.
Whats Customers Loved:
- The advanced URL search facility helps in combating the situation and allows multiple verification methods.
- It requires DNS verification and all URLs across all subdomains.
2. Google Analytics
Google Analytics is an SEO tool for small businesses at free of cost. It comes with a suite of free tools that you require to analyze data for your business and to undertake smarter decisions. It depicts the compact information that helps in understanding your site goals and app users to check the performance of marketing, content, products and more.
Features:
- Get insights customized by Google
- Connect your insights to results.
- Helps in finding out the performance, impressions of your sites and generate reports.
- Manage your google ads and the data studio has updated analysis of the sites.
- Campaigning management, Trafficking, Planning and Attribution.
Pricing:
Free of Cost and have a professional level of expertise (SEO tool).
Whats Customers Loved:
- The analytics keeps our marketing performance upgraded.
- It gives you free tools you need.
- It helps analyze data for your business in one place.
- Founder of Minted Says: “ Google Analytics helped us optimize our art marketplace, resulting in 400% year – over- year revenue growth.
3. Screaming Frog
Screaming Frog is the industry-leading website crawler and trusted by thousands of SEO and agencies worldwide for technical SEO site audits. It helps improve on-site SEO, by extracting data and auditing for common SEO issues.
Features:
- Find Broken links and server errors. Bulk export the errors and source URLs to fix.
- Identify redirect chains and loops.
- Analyse Page Titles and Meta Data during a crawl.
- Discover duplicate Content.
- Extract data with XPath.
- Review Robots and Directives.
- Generate XML Sitemaps.
Pricing:
Free of Cost with limited Features.
Whats Customers Loved:
- Founder of iPull Rank ( Mike King ) Says: He uses ScreamFrog On a daily basis for his company’s SEO needs.
- Powerful and Cost-effective.
- Used by Top clients like Disney, Amazon, Apple, Google and Seer.
4. Google Keyword Planner
Google Keyword Planner helps in discovering new keywords and research keywords as well. Keyword Planner will give you suggested bid estimates for each keyword, so you can plan your advertising budget. It will help you understand the frequency of the search keywords and when the search results change with time. You can launch the campaign after you are ready with the targeted plan of the keywords you have shortlisted.
Features:
- It gives an insight into the performance targets after your campaign is launched.
- A proper overview of the impressions your ad has created and the reach.
- The clicks and average CPC is depicted along with the costing.
- The campaigns groups are also created to enable comparative analysis.
Pricing:
- It is available free of cost.
Whats Customers Loved:
- Deep insights into the ads and offers of diverse business.
- The performance and reach of the post to the targeted audience.
- Filtering the campaigns that work.
- The monetization of the posts and campaigns.
Best SEO Tools for Small Business
5. SemRush | Best small business SEO tool
SemRush is an SEO tool that assists you in doing the keyword research. If you need a successfully optimized blog, just good content is not enough, along with it, you need proper data-driven SEO research, checking backlinks, competitor ranks, SEO audit of your blog posts at regular intervals. SemRush is ideal for digital marketing professionals and has many attractive features.
Features :
The complete workflow for any SEO professional includes the following – Technical SEO Audit, Semantic Core Collection and Position Tracking. The semRush solutions are great for – agencies, business, enterprise etc.
Pricing Solutions
Pro Plan – This plan of SemRush is for freelancers, startups and marketers with a constrained budget. You can run you SEO, PPC and SMM projects with advanced tools in this plan. It can let you keep tabs on your competitor’s traffic sources, rankings, social media results and more. This plan will require an investment of $99 per month.
Guru – The features for the SMB and the growing marketing agencies are present here. It includes all the pro features like content marketing platform, branded reports, historical data and extended limits. This plan will require an investment of $199 per month.
Business- This plan is for agencies, E-commerce projects and businesses with a primary web presence. Features like white label reports, API access, Extended limits and sharing options and Google data studio integration are included in this plan. This plan will require an investment of $399 per month.
Enterprise – The first-class solution to suit all your marketing needs. You contact the official website off semRush for the details of the enterprise plan https://www.semrush.com/prices/
6. SpyFu
Spyfu is a smart tool that helps in getting hold of the most profitable keywords and ads for paid and organic search. Spyfu has excellent features like increasing your web traffic, making better connections and tracking the keyword rankings.
Pricing
- Basic Plan – It costs $ 33 per month ( yearly plan) and $ 39 per month ( monthly plan)
- Professional Plan- It costs $58 per month (annual plan) and $ 39 per month in the first month and $78 per month after that ( monthly plan)
- Team Plan – – It costs $ 199 per month ( yearly plan) and $ 299 per month ( monthly plan)
7. Moz
Moz is an SEO tool that is a popular software for every marketer and it provides you with essential data to help you boost traffic rankings and visibility in search results. Moz has 30 days of free trial and free tools from Moz have better features that provide link building and analysis, keyword research, web performance local listing audits and more.
Features:
- Link Explorer
- Moz bar
- Keyword Explorer
- My online presence
- Free Domain Analysis
- MozCast
Pricing:
Whats Customers Loved:
- Sean McVey ( Direct, Demand Generation at Virtru) says: “ Moz’s keyword explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend more time on website traffic.”
- Jason Dodge ( Founder at BlackTruck Media) says “ We are now able to process larger site audits for our bigger brands and prospects”.
8. Yoast SEO Tools
Yoast SEO tool helps in optimizing your WordPress website and get plugin support for various platforms and blogs to upgrade the quality of writing in par with the google sear̥ch engine rankings. It helps even a lean man to be an SEO expert by himself.
Features:
- Yoast SEO premium – Improves your WordPress sites
- Video SEO plugin- Improve your videos
- Local SEO plugin- Boost your local visibility
- WooCommerce SEO – Optimize your online shop
Pricing:
- For Yoast SEO premium plugin – $89 USD for 1 site – inclusive of 1 year free updates and support
- Free Version can also be downloaded with limited features.
Whats Customers Loved:
- Clarity of readable language to writers
- Bloggers get good content with the best keyword
- The tool helps in building effective meta length for the slugs and titles
- Helps in boosting traffic with an effective quality check.
9. Ahrefs
Ahrefs is a tool that grows your search traffic, researches the competitors and monitors your niche. It has a 7-day free trial also for only $7, by which you can decide the best ad spy tool for your marketing needs.
Pricing
- Lite – This plan costs $99 per month. It offers features like one user seats, five projects, 500 tracked keywords and many impressive features. You can access the free trial at just $7.
- Standard – This plan costs $179 per month. It offers features like one user seats, ten projects in 1500 tracked keywords and many impressive features. You can access the free trial at just $7.
- Advanced – This plan costs $399 per month. It offers features like three user seats, 25 projects, 5000 tracked keywords and many impressive features.
- Agency – This plan costs $999 per month. It offers features like five user seats, 100 projects, 10,000 tracked keywords and many impressive features.
10. Uber Suggest
Ubersuggest shows you how to win the game of SEO. You need to just type in a domain or keyword to get started It helps in reverse-engineering the competitor’s SEO’s content marketing and social media marketing strategy.
Features:
- Keyword Suggestions
- Content Ideas
- Backlink data
- Domain Overview
- Top SEO pages
Pricing:
- Individual – For individuals who want more traffic it costs around Rs.899 per month
- Business – For businesses companies and freelancers who want more traffic, it costs around Rs. 1499 per month
- Enterprise – For enterprises and agencies who want more traffic, it costs around Rs. 2999 per month.
Whats Customers Loved:
- Decent keyword database.
- The link data is clearly utilised
- It helps us analyze our competitors.
- SEO Audit is extremely relevant and the reports generated are totally viable for framing company marketing policies.
Final Thoughts
Small Business SEO tools are very vital for the content development of the business and comparative analysis of the parallel competitors. The keyword traffic, SEO database, SEO audit, video Seo solutions for video marketers, agencies and enterprises are in demand. This problem can be solved by making use of the small business SEO tool that suits your business purpose and requirements as enlisted above.